Artificial Intelligence: Is Google Already a Loser in the Search Engine Battle?

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31 Jul 2024

“Some say Google is God “ Sergey Brin

When it comes to longevity in the tech industry, IBM stands as an enduring giant with over 111 years of presence. But what about Google? Since its inception in 1998, Google has revolutionized the world with countless innovations. Before Google's dominance, Yahoo was the leading search engine globally, but the rest is history.

In just 25 years, Google has achieved milestones that seem impossible even over 50 years. Google's impact is unparalleled, and there will never be another company like it!

This quote by Peter Thiel resonates daily as we observe the industry:

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network.

If you are copying these guys, you aren’t learning from them.

Thiel's quote inspires aspiring entrepreneurs to embrace creativity, forward-thinking, and the bravery to explore uncharted territories, rather than simply replicating past successes.

The Advent of the Generative AI Hype

When ChatGPT entered the market with an impressive user milestone, it briefly overshadowed Google. But is it a real Google contender? Powered by advanced AI models, ChatGPT can answer numerous questions, summarize information, recognize images, and provide audio chat responses.

Some users online claim that Google feels boring and less intelligent compared to ChatGPT. However, in my opinion, Google remains a tech giant and will continue to dominate the search engine market. Thanks to its extensive experience and ability to pivot strategically, Google can adapt as the search engine battle intensifies.

In traditional search, Google reigns supreme with impressive statistics.

According to eMarketer, Google's search ad revenues are projected to reach $62.87 billion, and by 2026, they will be ten times the size of Microsoft's search ad revenues. Where there's Google, there's data and statistics.

If ChatGPT focuses on its niche instead of competing as a search engine, it will thrive. Meanwhile, Google, even without fully embracing generative AI trends, will maintain its dominance in the search engine market.

  • They have experience
  • they know the market
  • They can pivot anytime
  • They don’t need competition!

The Google Search Dominance

The Google search dominance, credit: Statista

In 2023, Google generated an impressive $237.86 billion in ad revenue, showcasing its unparalleled expertise and vast experience since its inception in 1998.

As a pioneer in shaping the future of the internet, Google continues to dominate the digital landscape.

Google remains the leading search engine giant, and with the rise of generative AI, it is poised to further cement its position at the forefront of technology. While some claim that ChatGPT is more intelligent, there is a significant difference to consider.

ChatGPT boasts powerful AI models that drive innovation, but Google’s half-century of industry experience positions it uniquely to surprise the world with groundbreaking advancements.

In the end, it’s all about data!

ChatGPT is a chatbot, and it remains difficult to compare it to Google by observing how things work behind the two so-called competitors!

We have a bot and search engine; maybe one day the bot will try to compete with the search engine that shaped the future of the internet.

Where Are We Going With the Search Engine Battle?

Yesterday's battle was between Google and Bing; Google vs. ChatGPT next? Especially if they plan to launch a revolutionary search engine!

Search engines have fundamentally shaped the way we seek information. Every time we type a query into the search bar, it's like asking endless questions to a wise, knowledgeable entity ready to provide answers.

“The biggest problem for AI chatbots and search engines is bullshit.

James Vincent, The Verge”

Every day, we need new information to consume. Generative AI accuracy remains a significant issue to solve, and companies are racing to keep up with the trend to stand among the best. What will happen when the search engine battle revolves around generative AI?

In my opinion, Google will win the battle in the long run; they have all the potential it takes to succeed.

The advantage of traditional search engines is that they can provide millions of results in a second.

Thanks to SEO ranking, we can consume information from reliable sources using our judgment. The trained models and vast amounts of data they use are excellent for synthesizing information. Unfortunately, they can mislead people, making critical thinking crucial in this exciting and turbulent era of AI.

In the search engine battle integrated with AI, I hope, in the future, information accuracy will be the new GDPR framework, and who knows if we will go back to the old way?

Conclusion

There will be endless trends and hype in the industry, but Google will be there to face any challenge. ChatGPT is still a chatbot and cannot easily compete with the Menlo Park giant. While ChatGPT has powerful AI models, Google has vast experience in the search engine market and can surprise the world at any time!

As long as generative AI tools do not provide accurate information, what’s the purpose of integrating them into the search engine battle?

What if one day we return to the old way of searching for information?

The future will tell!